XTouch – City in Granada Sign Protocol of Callaboration at Gitex Dubai


The collaboration with Granada is part of an aggressive expansion strategy for XTOUCH in Europe with the Spanish enclave the starting point for this plan

GITEX (Gulf Information Technology Exhibition) provided the ideal backdrop for the signature signing of a protocol of collaboration between XTOUCH and Town Hall of Granada, to use the brand name of Granada for a Limited Edition of the new X4, the first LTE device of the company. In addition, XTOUCH has embarked on an expansion strategy in the European market with the starting point of Granada.
XTOUCH, a leading consumer electronic brand, led by Mr. Bruce Chen, the CEO of XTOUCH, Mr. Jack Lee, the President of XTOUCH, and Mr. Miguel Vazquez, head of the brand XTOUCH in Europe, had an encounter with featured celebrities, the Mayor of Granada, Hon. Mr. José Torres Hurtado, Councilor for Economy and Finance Hon. Mr. Ruyman Francisco Ledesma and representatives of the Spanish Embassy in Abu Dhabi.   A signature held between XTOUCH and Town Hall of Granada, Hussain Nasser Lootah, Dubai City’s Director General Eng, also was invited to attend this ceremony.
Recognized  as  one  of  the  largest  and  most  important  technological  events  worldwide,  GITEX provides an ideal platform for leading technology brands to present  their major developments and latest trends in the market of information technologies and communication.
A series of XTOUCH products were exhibited at this show, including its latest mobile technology and “wearable devices”, highlighting the presentation of an exclusive Limited Edition for X4,  the first 4G smart  phone,  it featured  5.5″inch,  full HD resolution screen  (1080X1920 pixels) and  the  latest Android 4.4 KitKat operating system.
The new line of XTOUCH products designed specifically for children were also exhibited at GITEX. Most notably, functions and applications of new tablets and smart watches were tailored for kids. The new Kid Watch, equipped with GPS, offers the exact location of the child in real time. Besides, SOS button activates in emergent situation and automatically sends an alarm reminder.
XTOUCH begins its expansion into Europe with an aggressive growth plans for Spain and aims to be a popular brand in Europe. This new brand was born in Dubai in 2012, and is well known in MEA for offering high-end handsets at very competitive prices.
Mr. Jack Lee, the President of XTOUCH, said: “Currently, XTOUCH is positioned as one of the fastest growing brands across the Middle East & Africa, on a trajectory to sell more than 100,000 devices per month in this fiscal year, and has embarked on a strategy of expansion in the European market where the starting point being in Granada, Spain. In fact, XTOUCH has opened the first official physical stores in cities of Granada and Malaga, and is expected to open stores in major cities of Spain and in the rest of Europe and South America in the medium to long term.”

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