Before Google bought the wearable company FItbit for $2.1 billion, social media Facebook had joined the talks of acquiring Fitbit but the deal didn’t close because it offered less than what Google offered.
Facebook has not shared any info why it wanted to acquire Fitbit, but the rumors suggest that Facebook was looking to expand more into hardware.
“Google is an ideal partner to advance our mission,” Fitbit CEO James Park said in a release Friday. “With Google’s resources and global platform, Fitbit will be able to accelerate innovation in the wearables category, scale faster, and make health even more accessible to everyone. I could not be more excited for what lies ahead.”
According to Fitbit’s press release, they stated that the deal is expected to complete by 2020 and have commited that the user’s data will remain transaprent and the data will never sell personal information and the health and wellness data won’t be used for Google Ads.
“We’re looking forward to working with the incredible talent at Fitbit, and bringing together the best hardware, software and AI, to build wearables to help even more people around the world,” Rick Osterloh, Google’s senior vice president of devices and services said in the release.