XTOUCH @ Distree ME 2014

DISTREE Middle East is the ultimate professional networking event for senior executives from the consumer electronics, digital device and ICT products retail channel in the Middle East (ME) region. It is a focused event for retail executives based on the successful concept of bringing high-level buyers from emerging markets into productive contact with vendors. For retail executives, attending DISTREE Middle East is time well spent. The event brings together more than 560 delegates from 37 countries, including representatives from over 80 brands and distributors selling into the regional retail channel.

XTOUCH attends DISTREE Middle East 2014 as Gold Sponsor this year.


XTOUCH’s Senior VP, Jack Lee had a presentation The New  New Normal Future Trends of Smartphone & Devices on LIVE@DISTREE session on the first day of DISTREE ME 2014. It’s a story about how the electronics changed from the feature mobiles to smart mobiles and sharing the marketing analysis of smart devices. “It’s all about the masses… It’s all about the Emerging Markets ie. The Arab World. It’s all about the Value Smartphones becoming mainstream.”said Jack Lee.


XTOUCH got a double size booth for displaying and making customer to touch our products directly. During DISTREE ME 2014, XTOUCH is displaying XTOUCH latest Smartphone, X3. With the first Hexa-Core which powered by MediaTek, X3 got the praise from all customers. The elegant design and the detail also makes X3 as a most outstanding smartphone.

Also, XTOUCH’s unique smart watch WAVE and smart accessory EPhone are popular in this event.


In addition, Jackie Li, XTOUCH’s business development manager was taking part in A First Look at New Technology & Wearables LIVE on the second day. It’s a session for qualified vendors to present the new technology and Wearable Tech to the Middle East’s most powerful and influential channel audience. Mr. Jackie was showing XTOUCH unique smart watch WAVE and discussed with Laurent Eymard, Co-Founder and CEO at Switzerland-based RED-DOLPHIN to make sure XTOUCH is fully up to speed on Wearable Tech.

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Also, XTOUCH’s marketing manager Peng Chen introduced WAVE at DISTREE ME 60 SECONDS TO CONVINCE innovation category.

As the most important part of DISTREE ME 2014, one-on-one meeting is happening all the time. XTOUCH had more than 30 meetings during the 3 days there. The most powerful retailers from all meddle east including Carrefour, Plug-ins, Emax, Jacky’s are in the list. It’s a really helpful opportunity to extend XTOUCH’s channel and sell products in more different areas.


After the event, several medias like, Reseller Middle East are putting the interview with XTOUCH to their websites.

ITP: XTouch moves to grow mobile business in MEA


Reseller ME: XTouch: innovation is about what customers need

XTouch: innovation is about what customers need


DISTREE Middle East provides XTOUCH with the opportunity to form a closer connection to the channel and the retailers. Because retailers understand their markets, this event gives us the opportunity to get a better insight into what the consumer is looking for. DISTREE Middle East has been a solid, results-driven show for XTOUCH.


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